Shares in AppLovin Corp were up slightly in premarket trading today after falling by double digits on Monday. The volatile movement follows a Monday report about a rumored probe by the Securities and Exchange Commission (SEC), which reversed the fortunes of what had been a high-growth tech stock for much of 2025. Here’s the latest on AppLovin and what to know:
What was reported about AppLoving?
On Monday, Bloomberg reported that the SEC was looking into the ad tech company’s data collection practices in response to a whistleblower complaint and multiple short-seller reports published earlier this year.
Specifically, the regulatory agency is looking into whether AppLovin violated service agreements with its platform partners to “push more targeted advertising to consumers,” Bloomberg reported, citing anonymous sources.
Reuters reported on the rumored probe later on Monday.
AppLovin did not immediately respond to a request for comment from Fast Company. A spokesperson for the SEC said the agency was unable to respond to press requests due to the ongoing government shutdown.
How has AppLovin’s stock reacted?
AppLovin Corp stock (Nasdaq:APP) has fallen significantly since the reports surfaced. Shares were down more than 14% by market close on Monday.
On Tuesday morning, however, the stock remained volatile. It was down close to 4% in premarket trading earlier in the morning but moved into positive territory later in the session. It was up about 1.11% as of this writing.
The stock had seen tremendous growth this year, trading at around $341 a share in early January and mushrooming to over $682 as of Friday of last week—an increase of around 100%. In terms of growth, it has outperformed Big Tech giants such as Nvidia, Meta, Google, and Apple.
In September, AppLovin’s stock was added to the S&P 500. This followed a better-than-expected earnings report in August in which net income more than doubled to $819.5 million, CNBC reported. At the time, the company was seen as benefiting from its AI-powered technology that helps advertisers better target users in mobile games.
This story is developing…