Nothing says springtime like a canvas tote drop from Trader Joe’s. That’s right. The highly anticipated shopping bags are back and ready to fly off the shelves (and, probably, the resale sites) once more.
Trader Joe’s totes are historically massively popular. The brand’s mini totes, which are just 13-by-11-by-6 inches, first dropped in 2024 and became an instant sensation after going mega viral on TikTok. Once they sold out, they quickly began popping up on resale sites. While the totes only cost $2.99 in stores, resellers majorly marked them up, with some listing the bags for hundreds or even thousands. Since 2024, Trader Joes has released a few other versions of the totes, too, like Halloween-themed bags, which were also massively popular.
Now, the bags are coming back, and this time, you can get one in a larger (more practical?) size. Nakia Rohde, a Trader Joe’s spokesperson, told Fast Company that the “next new bag will be a large canvas bag with lavender handles and a pink logo.” That means you’ll be able to hold way more TJ’s goods. If your heart is set on the mini bag, don’t fret. The mini bags are heading back to stores this spring, also, and they’ll be popping up in the same springtime colors as last year: delicate pink, baby blue, mint green, and lovely lavender.
Still, you’ll have to stay nearby Trader Joe’s if you want to snag one. Rohde did not give an exact date that any of the totes will be available nationwide, but said they should be in stores by mid-March, with dates varying based on location. It may also be a good idea to refer to your local TikTok influencer.
TJ’s tote bags are certainly not the first item to experience viral fame leading to an instant surge in purchasing. Stanley tumblers, mini wafflemakers, beauty products, and tons of other every day items have, too. However, the Trader Joe’s totes haven’t seemed to lose their luster since they first came on the scene. And, remarkably, it all happened without the brand even having to advertise the bags at all.
“Our Mini Canvas Tote Bags certainly sold more quickly than we anticipated,” Rohde told AP News in 2024. “Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe’s.”