We haven’t seen the last of Bed Bath & Beyond just yet.
Despite filing for bankruptcy in 2023, the home goods retailer is planning a brick-and-mortar comeback alongside The Container Store. Announced on June 18, the companies are introducing 22 co-branded store locations nationwide, bringing together everyday home essentials and custom storage solutions under one roof.
“The new format is designed to better serve the unique needs of local customers, creating a more connected home shopping experience and strengthening Bed Bath & Beyond’s role as a trusted home destination within the neighborhoods it serves,” the company said in an announcement.
The combined store named Bed Bath & Beyond + The Container Store is a continuation of both of the brands’ past partnerships, where The Container Store carried products from the bankrupt retailer in-store following an investment from Beyond Inc., the owner of Bed Bath & Beyond, Overstock, and Zulily. Additionally, the 22 stores follow Bed Bath & Beyond’s acquisition of The Container Store earlier this year.
“This isn’t a retail experiment. It’s the beginning of a completely new model for home retail,” Amy Sullivan, president of Bed Bath & Beyond Inc., said in a statement. “We’re bringing together two brands customers already know and trust and making them even stronger together. The same organization expertise customers have always loved from The Container Store now sits alongside the breadth, value, and inspiration of Bed Bath & Beyond.”
As of June 18, stores in these states are already welcoming customers to the new combined format: California, Colorado, Florida, Georgia, Illinois, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Ohio, Oregon, Tennessee, Texas, Washington, and Utah.
According to the company, more stores are expected to open in phases in the future, with the new setup becoming the “foundation of a broader fleet of stores.”
Sullivan added: “While these first locations represent an important milestone, they are only the beginning of a much bigger vision for how products, services, technology, and expertise come together to serve every stage of home and life.”