Apple iPhone 17 event: How to watch live in every time zone, iOS 26 release date, iPhone Air, watches, and more

Today is the day that many of Apple’s legions of iPhone fans look forward to most. It’s Apple’s annual iPhone event, in which the company unveils its new lineup of its iconic smartphone for the year ahead.

Apple will begin its 2025 iPhone “Awe Dropping” event at 10 a.m. PT today, (Tuesday, September 9). But iPhones aren’t the only product Apple is expected to unveil.

Here’s what you need to know about today’s Apple event, including when and where you can watch the keynote in time zones around the world.

Apple iPhone 17 event: New iPhones

Fast Company has previously detailed what iPhones to expect at today’s Apple Event, but the short answer is to expect Apple to unveil four new iPhone models—and kill off one existing one.

The current iPhone model that Apple has eliminated from its lineup is the iPhone Plus model. It will be replaced with an all-new super-thin iPhone, many have dubbed the “iPhone Air.” (The actual name remains unconfirmed at this time.)

Apple will also introduce a new regular iPhone 17, a new iPhone 17 Pro, and a new iPhone 17 Pro Max. It is unknown at this time if those phones will have the “17” numbering scheme, or if Apple will change the model number to “26” like it has done with its operating systems this year.

Apple iPhone 17 event: New Apple Watches

As the Apple Watch isn’t a true standalone device (it needs to be paired with an iPhone), Apple usually chooses to debut new models when it debuts new iPhones. That’s expected to be no different this year.

Rumors say that Apple will refresh all three models of its Apple Watch this year, debuting the Apple Watch Series 11, the Apple Watch Ultra 3, and the Apple Watch SE 3. Expect slightly larger displays on some as well as new health features.

Apple iPhone 17 event: New AirPods

Apple also usually chooses to update its AirPod wireless earbuds at the same time when it launches new iPhones—though it doesn’t release new AirPods every year. This year, Apple is expected only to update one of its AirPods models—the AirPods Pro 3.

Rumors are conflicting about what upgrades the new AirPods Pro 3 will have. Earlier rumors pointed to sound and performance upgrades, but later rumors have said the only major upgrades the AirPods Pro 3 will receive are new health features—including the ability to detect the wearer’s heart rate.

Apple iPhone 17 event: New Software

Apple will also preview the final versions of its suite of operating systems that run on its devices. The company has already revealed the major new feature, along with a new numbering scheme based on the year rather than the iteration of the OS.

When Apple mentions iOS 26, iPadOS 26, macOS 26, watchOS 26, and visionOS 26 at today’s event, it’s possible some of the operating systems could have newly announced features that are limited to some of the new hardware Apple is announcing.

As for the release date of iOS 26 and the other new operating systems, expect Apple to announce their availability to the public as a free download either this week or next week. Release dates may include Friday, September 12, or Monday, September 15.

Apple iPhone 17 event: time zones

Apple’s 2025 iPhone event kicks off today, Tuesday, September 9, at 10 a.m. PT. But if you’re not in the Pacific time zone, here is what time the event starts in time zones around the world.

Athens: 8:00 p.m.
Auckland: 5:00 a.m. September 10
Beijing: 1:00 a.m. September 10
Berlin: 7:00 p.m.
Brisbane: 3:00 AM September 10
Cairo: 7:00 p.m.
Cape Town: 7:00 p.m.
Chicago: 12:00 p.m.
Denver: 11:00 a.m.
Dubai: 9:00 p.m.
Hong Kong: 1:00 a.m. September 10
Honolulu: 7:00 a.m.
Houston: 12:00 p.m.
London: 6:00 p.m.
Melbourne: 3:00 a.m. September 10
Mexico City: 12:00 p.m.
New York: 1:00 p.m.
Paris: 7:00 p.m.
Phoenix: 10:00 a.m.
Sao Paulo: 2:00 p.m.
Singapore: 1:00 a.m. September 10
Sydney: 3:00 a.m. September 10
Tel Aviv: 8:00 p.m.
Toronto: 1:00 p.m.
Vancouver: 10:00 a.m.