Today, as I look across tech, industrial, and professional services, I see hundreds of companies doing extraordinary work. However, far too often, their most persuasive, human stories are hidden from current and prospective customers. I see marketing leaders holding onto outdated assumptions about why B2B buyers really make decisions. And I see executives, marketers, and customers missing the point about what AI does well and what it can never replace. It’s clear that B2B marketers have never had more sophisticated tools at their disposal. Here are three myths they need to bust if they want to get the most out…
Author: Staff Writer
Nike cofounder Phil Knight and his wife, Penny, are committing $1 billion to the Knight College of Engineering at the University of Oregon, the university announced Wednesday. The gift is the largest single contribution to a comprehensive public university, according to the school. The Knight Campus established the University of Oregon’s first engineering department in 2016, and its laboratories host more than 500 students and trainees each year. The Knights donated $500 million in 2016 and again in 2021 while developing the Knight Campus, making their total contributions $2 billion. Oregon is a chip hub At the Knight Campus,…
Walking your way to better health may not require quite as many steps as you think. While 10,000 steps per day has become an oft-cited goal, two recent research studies found that far fewer steps are associated with a variety of health benefits—so long as you pick up the pace. Even walking less than 5,000 steps per day, but at a faster pace, lowers the risk of death, according to the authors of a study published earlier this month by the British Journal of Sports Medicine (BJSM). And every additional 1,000 steps people walk each day, up to 10,000 steps,…
Every week, as a solo business owner, I have an entire list of tasks that need to get done on top of my client work. If they don’t get done by Friday, they’re staring at me when I begin work again the following Monday. The easiest tasks to push off are those that aren’t mission-critical or time-sensitive. But that doesn’t mean they don’t matter. Eventually, you might feel like you’re drowning in your task list. I’ve used automation for years to hand work off to a machine. Automation follows a path you draw for it: If this thing happens, then…
McDonald’s is trying to step into the Ozempic era. As part of a newly announced $8.5 billion overhaul slated for the next decade, the fast-food giant aims to meet customers’ ever-shifting tastes. According to data from Gallup, around 11% of the U.S. population is currently using a GLP-1 medication for weight-loss purposes. Due to its rapid effects, those using drugs like Ozempic or Mounjaro need to prioritize protein intake to prevent muscle loss—a habit that has since led to a boom in protein-packed products. And now, McDonald’s is looking to jump on board with the protein craze, McDonald’s executives announced…
Presentation skills have always been critical to career success. From a functional perspective, strong communication skills help leaders outline vision, motivate followers, and coordinate collective action. From a symbolic perspective, good presenters just look more like leaders. They come across as competent, capable, and charismatic. Indeed, some evidence suggests that their delivery matters more than the content they present. But presenting in public can give people nightmares. They can’t sleep the night before because they fear stumbling over their words or drawing a complete blank. Public speaking is so reliably anxiety inducing that psychologists use it as a means of…
In the latest twist in Anthropic’s dispute with the Pentagon, a federal appeals court on Friday rejected the AI lab’s challenge to the government’s labeling of it as a supply chain risk. The decision allows the Pentagon to continue to remove Anthropic’s Claude models from its systems and bar the use of its products for Defense Department work. Judges from the U.S. Court of Appeals for the District of Columbia Circuit ruled 2-1 in the Pentagon’s favor. The dispute between the AI company and the government broke out in February when President Donald Trump and Defense Secretary Pete Hegseth accused Anthropic of…
Corporate leaders are putting tremendous pressure on workers to incorporate artificial intelligence into their workflow—often without a clear understanding of its capabilities or impact. As a result, some employees are simply faking their usage of AI. According to a new report by Vancouver-based software firm Visier, nearly half of workers (48%) said they have “exaggerated their AI usage or expertise to colleagues or leadership” to keep up with expectations. Visier polled 1,000 full-time workers in the United States—across healthcare, finance, human resources, and other domains—about how they use AI and their opinion on their firm’s AI strategy. The survey found…
Pope Leo XIV issued a dire warning about AI this week, echoing widespread worries that the technology is moving too quickly with too little oversight. During an address at the Élysée Palace in Paris, Leo warned that we risk “losing our humanity” in the AI revolution, which he described as a “‘paradise of machines’ invading and conditioning our daily lives.” He emphasized that education and ethical judgment are urgently needed to shape a better future as the technology takes root in everyday life. Leo turned his comments to the threat of AI after meditating on the ways that technology can…
A sprawling Wendy’s franchisee that sought Chapter 11 bankruptcy protection earlier this month could close as many as 30 restaurants over the next few weeks as part of a cash collateral agreement, new court filings reveal. Meritage Hospitality Group, which operates 314 Wendy’s locations across 15 states, says it has already identified five unprofitable stores that it planned to shut down and vacate this weekend. In a bankruptcy docket filed late Friday, Meritage said it is seeking to cancel the leases and franchise agreements for the stores, which it has described as burdensome and unnecessary, as it seeks to restructure…