Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Start with the questions customers are already asking, then make clear, credible answers easy for both people and AI tools to find.u003cbru003e Work with creators who genuinely understand and earn trust from the audience you want to reach — not just those with the biggest follower counts.u003cbru003e Use AI to test, organize and scale your work faster, but keep real expertise, transparency and human judgment at the center. I started in search marketing in 1998, before Google became the default gateway to the internet. Since then, I’ve watched each new…
Author: Staff Writer
Fifty-eight days. That’s how long it took Brian Bailey to go from Domino’s delivery guy to store manager, back when he was just trying to knock out his student loans before landing “a real job.” That job never came, but something better did. By 27, Bailey saved enough to buy his first Domino’s in Carlsbad, New Mexico. “I didn’t have two nickels in my pocket at the time,” he told Multi Unit Franchise Magazine, “but I thought, I’m going to own a bunch of those someday.” He didn’t stop at one pie. In 2025, Bailey scooped up 45 more stores…
Cutwater, one of the fastest-growing brands in the spirits industry, is approaching a major milestone: $1 billion in annual sales. Revenue growth for the ready-to-drink canned cocktails, which come in two dozen different vodka, tequila, whiskey, gin, and rum concoctions, has hit triple digits—fast enough to make the brand one of the biggest growth engines for parent company Anheuser-Busch InBev. Cutwater has been scaling so quickly that in the second quarter of this year, the brand became the second-largest contributor to overall revenue growth for AB InBev, the largest brewer in the world. To take advantage of that swelling demand,…
Kate McKinnon’s supervillain alter ego wants to destroy the productivity platform Zoom once and for all. Unfortunately, all of her minions need Zoom to do her bidding. That’s the plot of Zoom’s latest ad, created in partnership with Colin Jost’s creative agency No Notes, which debuted on September 14. In the spot, McKinnon’s conniving character discovers all of the myriad uses for Zoom that make it so indispensable to her henchmen. The ad is the second installment of Zoom and No Notes’ campaign “Zoom Ahead,” which debuted via a spot starring Bowen Yang in December. Both ads use over-the-top comedy…
Governments ultimately deliver outcomes through thousands of people making decisions at local government, nonprofits, and service provider organizations. Technical assistance is how those decisions improve over time. In theory, technical assistance is simple: make sure the people implementing policy know what to do, and how, with advice and guidance from state and federal agencies. It’s one of the most important aspects of how government agencies operate. But government employees I’ve spoken with acknowledge that the status quo of how TA is delivered is fundamentally broken. IT HAPPENS EVERY DAY Imagine a federal program with millions of dollars in grants to…
I teach a class at London Business School about technology and work. I use an exercise with my students that shows how technology will impact our work. First, write down the tasks you perform in a normal week. Most of us have around 30. This matters because technology rarely replaces an entire job. It replaces specific tasks. You need to know which ones. Next, ask two questions about each task. Is it routine or nonroutine? And is it manual or cognitive? Line those up and that gives you four categories, and each one tells a different story about your future.…
While most filmgoers are focused on the staying power of the new Spider-Man film or Marvel’s upcoming Avengers movie, featuring the return of Robert Downey Jr. as Doctor Doom, some of the most interesting films of the coming months might have less to do with comic books and more to do with the leaders and prominent personalities of the tech world. Biopics are generally hit or miss at the box office, but a slew of upcoming releases focused on big names of technology companies are garnering attention and raising eyebrows. That could be good news for studios and theater chains,…
We’re all using generative AI to write now. Articles, LinkedIn posts, emails, even the comments under other people’s LinkedIn posts. The volume of auto-generated prose is so vast it’s drowning the channels and exhausting whatever attention we have left. And it’s boring us. We’ve all learned to spot the tells by now, the stock phrases, the hollow transitions, the syntactic patterns that sound machine-like. So why do we keep doing it, at the risk of producing gray, flavorless mush that nobody actually wants to read? Why is it so hard to resist handing the machine a task we’re perfectly capable…
COMMENT: Mr. Armstrong, I find your analysis refreshing. You back up everything with facts, and your computer is amazing. No wonder the CIA wanted your source code. You warned that this Middle East War would spread, and it was not going to be over in a few days, as they told Trump. You warned that the 2020 election would be rigged but from a global perspective. I believe you said that was COVID that justified the mailin ballots. Yet you wrote in your 2024 Middle East report about the rise of war with Israel: “Why is this one different? This…
Today’s job market is being called historically unusual because of how challenging it is to get hired. As a result, nurturing your career and cultivating the unique factors that make you a great hire—current or future—are very wise. They are helpful not only for career stability, but also for career growth. One of the ways to improve your chances to set yourself apart is to be interesting. We gravitate to the people who inspire us and keep us engaged. And when people feel positively toward us they are more likely to recommend us and advocate for our career advancement. Think…