Opinions expressed by Entrepreneur contributors are their own. Key Takeaways A side hustle demands your time, but a managed digital asset demands your capital and then gets out of your way. A managed digital asset is not one big win — it’s the same disciplined process repeated order after order, month after month, until the compounding becomes obvious on paper. Four years ago, one of our clients in her early 30s came to us with $30,000 and a simple ask. She wanted her money working for her without turning into a second career. No inventory to manage, no customer service…
Author: Staff Writer
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Build your website to get leads and business — not for design awards: Prioritize usability over design, clear instructions over clever messaging and key information over fluffy content. Bring web visitors back with digital retargeting: By placing a small piece of tracking code on your website, you can target anonymous visitors with digital ads after they leave. Link up your website to the mailbox: That’s where direct mail retargeting comes in. Instead of serving another online ad to past website visitors, it automatically sends a pre-designed postcard to their mailbox…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways People don’t extend trust to logos anymore; they extend it to humans. Personal executive visibility now determines whether your message compounds into lasting equity or dissolves into static. True authority cannot be manufactured by a committee or scripted by a PR agency. If leadership is part of the brand’s trust infrastructure, leaders cannot always outsource the relationship with the audience. Authenticity doesn’t demand sacrificing privacy. It just requires that whatever portion of yourself you present to the world is genuine, consistent and aligned with your core principles. As institutions lose…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways The “vending machine” mindset — put a dollar into marketing, and get leads out — is an easy way to waste a marketing budget. A better analogy is an investment account. Some investments produce an immediate return, while others gradually increase the likelihood that customers will remember, trust and choose you when the time is right. Understand that customers aren’t always ready to buy, find the problem you want to own, create pull instead of always pushing, and talk to customers, prospects and people who considered your product but bought…
Key Takeaways Kara Swisher spent three decades working for The Washington Post and The Wall Street Journal. She realized that she could create something herself and launched the technology news site Recode in 2014. Swisher said that she was more comfortable with uncertainty than many of the journalists around her when she chose to build her own business. After spending about 30 years covering Silicon Valley for The Washington Post and The Wall Street Journal, Kara Swisher decided that she could build something bigger on her own. “I thought I could do better,” Swisher told Business Insider’s Dan DeFrancesco during…
ASIA: The major Asian stock markets had a mixed day today: • NIKKEI 225 increased 128.17 points or 0.20% to 65,270.95 • Shanghai decreased 17.103 points or -0.43% to 3,934.404 • Hang Seng decreased 320.49 points or -1.27% to 24,954.47 • ASX 200 decreased 92.00 points or -1.03% to 8,819.40 • SENSEX increased 138.36 points or 0.19% to 74,902.59 • Nifty50 increased 46.30 points or 0.20% to 23,477.80 The major Asian currency markets had a mixed day today: • AUDUSD decreased 0.00472 or -0.65% to 0.71704 • NZDUSD decreased 0.00315 or -0.54% to 0.58085 • USDJPY increased 0.478 or 0.31%…
Key Takeaways Ian Rogers has spent his career at the intersection of tech and culture. He previously led Apple Music and is now driving security and AI strategy at $1.5 billion security startup Ledger. Ledger protects digital private property, like Bitcoin and other cryptocurrencies, using secure hardware chips similar to those in credit cards. He helped build the soundtrack of the internet age, turned a scrappy MP3 player into a Yahoo acquisition, sold Beats to Apple and helped launch Apple Music. Now, Ian Rogers is betting that the next great consumer platform is not music, but security for your money…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Online higher education is growing because millions of students, especially working adults, need programs built around jobs, families and cost constraints. The competitive question for colleges is increasingly not whether they offer online courses, but whether they can deliver flexibility. The growth of online higher education in the United States is producing more than a new delivery format. It is creating a new set of institutional models, each designed around a different student population. Western Governors University (WGU), founded in 1997, built its model around online, competency-based education and working…
Elizabeth Holmes is serving an 11-year sentence for defrauding investors out of hundreds of millions of dollars. According to a new documentary, that hasn’t stopped her from planning her next act. “You Can See Everything,” from comedian Nathan Fielder and director Lance Oppenheim, premiered in a secret screening at the Telluride Film Festival, capturing Holmes and her partner, Billy Evans, over three years, starting 34 days before she reported to prison. In several scenes, the film shows Holmes and Evans on calls with prospective partners about launching what’s described as a “Theranos 2.0,” a business Evans says he plans to…
LeBron James’ latest business move is looking like an air ball with some fans. The NBA superstar is teaming up with prediction-market platform Polymarket, The Athletic reports. He’ll become the company’s first NBA athlete to sign an individual deal with the company. The announcement quickly drew some harsh reactions online. “Richer than god and still selling out to the gambling company. Sad as hell,” one person wrote in response to James’ post on X. Another asked, “How much more money do you need, man?” Other critics dubbed him “LeSellout.” Damn I can’t believe LeBron is a sellout now— Specter (@DemonFramed)…