The stakes in Tuesday’s election — which party will control Congress — are crystal clear. But when that will be known is impossible to say.The Associated Press will be calling races in all 435 House districts and the 35 Senate contests that are up for election this year.Control of the House depends on which party reaches 218 seats. Currently, 219 members caucus with Republicans, just one more than the minimum needed for a majority when all seats are filled. There are two vacancies now.The bar for the Senate is 51 seats for Democrats or 50 for Republicans, since Vice President…
Author: Staff Writer
Through the annals of advertising history, the gospel of brand building has been written around a single capital letter: P. The classical four P’s of price, product, place, and promotion were drilled into marketing minds in college. The major brand totem, P for positioning, is where companies spent millions defining razor-thin functional benefits, establishing category ladders, and staking claim to owned territory in the consumer’s mind. The last decade’s reverence has been for the all-guiding P for purpose, where brands raced to solve global crises, writing manifesto after manifesto, making very similar-looking ads to save the world (and sell products).…
Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Invitation Homes, one of the nation’s largest single-family rental landlords with 85,961 wholly owned homes, says the rental supply picture is improving recently in some markets that have been hardest hit by the multiple-year cyclical cooling that followed the pandemic housing boom. But on its Q3 2026 earnings call on Thursday, management flagged a wild card it’s keeping an eye on: “shadow [SFR] supply.” Tim Lobner, COO of Invitation Homes, said single-family rental listings from large operators were down 13% year over year…
Major League Baseball has a new look, courtesy of an all-star lineup of type designers. In 2020, after MLB moved to its new headquarters in New York City, it reached out to Mother Design, the branding and design agency behind work for brands like Cadillac, Tripadvisor, and the scented water bottle Air Up. The league was looking to expand professional baseball’s fandom and talent, and it wanted its visual identity to feel unified. Beginning in late 2022, Mother Design started building out MLB’s new brand architecture, which was introduced beginning in 2024 on a rolling basis. The league’s famous silhouetted…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Identify the one problem your buyers care about most. Ask what prompted them to start looking for a solution, what problem they were most eager to solve and why solving it became a priority. Ask what happened before they adopted your solution. How long did they spend on the problem? What mistakes occurred? What opportunities did they miss? What happened when they delayed fixing it? Ask customers to walk you through how they handled the problem before finding your solution and what changed afterward. Then build your messaging around those…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways APEX Motor Club, a 280-acre facility in Maricopa, Arizona, swaps golf courses for race tracks and offers 240+ track days a year. Members, including business leaders, value being “motorsports people” rather than celebrities. Country clubs are an American tradition among those wealthy enough to afford them. But as unique experiences become increasingly coveted, many members are looking for more exciting alternatives to a golf course and some fancy hors d’oeuvres. Enter Apex Motor Club. APEX Motor Club is a private motorsports club in Maricopa, Arizona, built around cars, community and…
Mainstream media calls it a conspiracy that “globalists” are portrayed as a shadowy coalition of political, financial, and tech elites working to erase national sovereignty. While they call this a “conspiracy theory” as a means to distract from having to address the underlying idea of a authoritarian world government (often called the “New World Order”). Yet that was the precise idea behind creating the Eurozone. This idea that one federalized government of Europe would somehow eliminate war was part of the sales-job on selling the euro. Margaret Thatcher saw through the propaganda and understand this was simply the surrender…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways In the last two years, your data provider quietly stopped being a tool and became the operating system your entire revenue stack runs on — and most teams haven’t named it, priced it or protected it. Treating infrastructure like a temporary tool leads to casual vendor swaps that break workflows. Treating a basic tool like infrastructure leads to overpaying for software you could easily swap. The gap between organizations that treat data as a point tool and those that build on an underlying operating system becomes impossible to close quickly.…
I recently wrote about the extraordinary cyberattack in France where hackers remotely manipulated supermarket refrigeration systems, raising temperatures to 50°C (122°F) and destroying enormous quantities of food. Now the same attacks have spread across Europe. Ireland, Sweden, Belgium, Luxembourg, the Netherlands, and Estonia have reported similar incidents. Someone sitting behind a computer can destroy thousands of dollars in meat, dairy, and frozen products without ever entering the building. They do not need to bomb a warehouse, blockade a port, or interrupt a supply route. They simply manipulate the temperature controls and wait for the food to spoil. We have entered…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Strategy becomes real the moment someone knows, without asking, whether the call is theirs. Delegate tasks to your employees and let them prove to you they can be trusted with decision-making. Delegation is incomplete until the person receiving authority knows when and how to return a decision upward. An escalation path defines the triggers, the response time and what context must travel with the issue. The moment you pull a decision upward, state what would let it move back down: a date, a restored capability, a risk threshold or an…