Opinions expressed by Entrepreneur contributors are their own. Key Takeaways We sold our first company because we no longer believed we could turn it into the business we set out to build. And it left me with a long list of things I’d do differently if I were starting again. The mistakes that pushed us to sell the company included a lack of proper market validation, underrating industry experience, low focus and commitment, and not speaking to users enough at the start. With my current company, I’m making decisions faster, holding a single person responsible, building roles around the strengths…
Author: Staff Writer
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways AI answers have replaced the ten blue links as the primary product of search — and there is no page two to fall back on. Google has published the rulebook for AI visibility, and the entrepreneurs who read it before their competitors do will own the recommendations everyone else is fighting to enter. PMG, one of the world’s largest independent marketing agencies, now advises clients to pilot generative engine optimization at 1.5 to two times their existing search budget, according to Matt Allfrey, its head of SEO EMEA. PMG is…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Data can help startups move beyond founder instinct and build a more disciplined path to growth. The key is knowing what to measure, how to turn insights into action and when to scale decisions through systems rather than guesswork. The startups that scale won’t just collect more data; they’ll build organizations where evidence improves judgment, experiments accelerate learning and better decisions compound into lasting growth. Every startup begins with a degree of guesswork. Founders launch products with limited information, make decisions on instinct and move quickly because they have no…
Key Takeaways Free streaming options are more popular than ever; Tubi, for example, has 100 million monthly active users. Disney is hoping to capture a larger audience by offering some of its streaming content for free. Disney CEO Josh D’Amaro said that there were a few strategic benefits of offering a free streaming option, including “expanding our reach” and growing ad revenue. Disney is looking into a free, ad-supported streaming service, CEO Josh D’Amaro confirmed during an earnings call this week. “We’re exploring a free product for consumers, one that will allow us to accomplish several goals and hopefully do…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Your biggest competitive advantage doesn’t come from your product itself — it comes from everything that happens after customers purchase it. Customers are no longer paying only for what exists on the day they purchase a product. They are investing in what that product can become. Instead of asking, “How do we build a better product?” ask, “How do we make this purchase more valuable every month after the customer buys?” One of the biggest shifts I have observed over the past few years is that the product itself is…
Key Takeaways The Toledo Museum of Art in Ohio launched COVE in 2017. COVE aims to lower workplace incidents and funnels revenue to the museum. The business’s workshop model and modules contribute to ongoing growth. What can a Fortune 500 company learn from an art museum? Quite a lot, it turns out. The Toledo Museum of Art in Ohio (TMA) has spent the past decade building its business, the Center of Visual Expertise (COVE), which educates employees on visual literacy, allowing them to spot and avoid hazards on the job. In 2024, employers reported roughly 2.5 million nonfatal workplace injuries…
ASIA: The major Asian stock markets had a mixed day today: • NIKKEI 225 decreased 617.18 points or -0.93% to 65,683.26 • Shanghai increased 21.923 points or 0.57% to 3,900.352 • Hang Seng decreased 385.54 points or -1.49% to 25,530.28 • ASX 200 increased 43.80 points or 0.47% to 9,271.60 • SENSEX increased 373.76 points or 0.48% to 78,954.76 • Nifty50 increased 11.35 points or 0.05% to 24,636.00 The major Asian currency markets had a mixed day today: • AUDUSD decreased 0.00251 or -0.36% to 0.70333 • NZDUSD decreased 0.00184 or -0.31% to 0.58696 • USDJPY increased 0.649 or 0.41%…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Anchor your marketing budget at 10% of projected gross sales, not last year’s revenue, because you can’t market into the past. Split that budget 70/20/10 — 70% to what already works, 20% to promising bets and 10% to true experiments — and rebalance every quarter so proven winners keep climbing into your biggest bucket. Most marketing budgets are built once and then quietly forgotten. You set the number in January, spread it across the same channels you used last year and check back in December to see how it all…
Key Takeaways Zach Dunn and Chason Rabitaille started Mad Hatter, a hat and apparel company, with $15,000 in 2020. Now the eight-figure business consistently goes viral on TikTok, leaning into funny, culturally relevant products. Dunn estimates that TikTok Shop comprises 65% of Mad Hatter’s revenue. Zach Dunn never set out to sell hats. He grew up in a one-stoplight town in rural Georgia, in a family of farmers and entrepreneurs who were never afraid to take a leap of faith and try different ventures. In his early 20s, about a decade ago, he and his father walked into a bank…
Do root beer floats float? That is the question Baskin-Robbins and MUG Root Beer ostensibly hope to answer today as they launch one 114,100 feet into the sky via a hot air balloon. The two brands are chasing a world record for National Root Beer Float Day on August 6, according to DesignRush. Hopefully, it won’t crash into the moon. The marketing stunt comes with a sales push. In Los Angeles, select Baskin-Robbins locations will sell three limited-edition MUG Root Beer Float Flights, mini trios of ice cream flavors paired with the soda. Nationwide, Baskin-Robbins Rewards members get $2 off…