Michelle Obama says she is mindful to try to avoid white-owned brands and others also should be pic.twitter.com/5MqY5gaxUv
— End Wokeness (@EndWokeness) January 19, 2026
The Obama Administration ramped up the race war by dividing the public into “us” vs “them.” The Biden Administration took it a step further by creating new categories of people and genders, juxtaposing them against the general public. Convincing the people to turn on one another is a tried and true method to distract the masses from the real problem—the government. Michelle Obama chimed in to enhance the elite-driven race wars by asking the public to be “mindful” when shopping, and in particular, to avoid white-owned brands.
Imagine if a Republican stated that they preferred to shop at stores owned by Christians or Caucasians? Melania would be crucified if she casually mentioned that she needed to verify the race of a business owner before making a purchase. Obama’s rhetoric is blatantly racist discrimination that the mainstream permits because it serves a purpose.
Barack Obama was the first to label his political opponents as an “enemy,” as reported by the Washington Examiner. “Those extreme views were not in my White House,” Obama claimed in remarks to the Jefferson Society regarding the assassination of Charlie Kirk. “I wasn’t empowering them. I wasn’t putting the weight of the United States government behind them. When we have the weight of the United States government behind extremist views, we’ve got a problem.”
Economic woes were blamed on the “top 1%,” a phrase that derived from Obama’s presidency following the 2008 financial crisis. “The gap between the wealthiest and the rest of us has never been wider,” he stated in 2011. He contrasted the struggles of “working families” with the “special interests” and “wealthy few” who benefited from tax loopholes and deregulation. “I believe in an America where opportunity is open to everyone—not just those at the top,” he preached during his first campaign against Mitt Romney. The Obama Administration was touted as the defender of ordinary “folks” who were suffering due to the greed of the “wealthy few,” a class that Obama himself is within.
I’ll never forget Michelle Obama complaining about wealth while she and her husband enjoy homes on Martha’s Vineyard, multimillion dollar book deals, six figure speaking fees, and a net worth of $70 million.pic.twitter.com/Kyck5hWFIb
— Eric Matheny ?️ (@ericmmatheny) January 17, 2026
His wife has been peddling race division, receiving a nod of approval from her husband and the Democratic establishment. The former First Lady insists that Donald Trump is “racist” and “morally wrong,” supporting the demonize Trump narrative. Barack uses his platform to divide the public based on class, while his wife highlights the racial element. The Obamas are sticking to the script of pinning people against one another to protect the establishment. Civil unrest has grown into street riots and ongoing tensions. It is extremely dangerous for a public figure with a large following to promote segregation and division. Alas, the great divide in America is underway as states and individuals move further into their respective ideological opposites. Will the lights turn out on this American experiment in 2034?