Raising Cane’s CEO Todd Graves could go without veggies in his to-go box. More specifically, his go-to Cane’s order includes the box combo, extra toast and extra sauce—and no slaw, he said in a TikTok last month.
The fast food executive admitted he’s not a fan of coleslaw, adding “that’s why you can trade it out,” in Joe Bonham’s “Financial Flex” social media series.
His reasoning for including the shredded salad: “I wanted a vegetable component to the meal, and coleslaw is a Southern thing.”
As the post went viral, one user asked the exec to swap the coleslaw for mac and cheese. Others pleaded to keep the coleslaw on the menu. Customers who order the Box Combo get four chicken fingers, crinkle-cut fries, Cane’s sauce, a piece of toast, coleslaw, and a drink.
“I appreciate a CEO who can admit he doesn’t like something from their restaurants,” said another comment on the TikTok post.
The viral CEO’s unapologetic distaste for the coleslaw arrives at a time when fast food customers are paying close attention to how company execs promote their products—err—food.
We have all seen the miniature bite McDonald’s CEO and chairman Chris Kempczinski took out of the Big Arch burger. What followed was “burgergate”: fast food CEOs like Burger King and Wendy’s creating cringe-worthy knockoff content, and audiences turning on the pile-on brands, leaving the original video as the victor. Amid the social media mockfest, the customers in the drive-thru are the ultimate decision makers.
In 1996, Graves established the chicken-finger joint at 24 years old, and the brand has since become the third-most-popular chicken restaurant based on sales. (Chick-fil-A and Popeyes top the podium.)
As Gen Z and millennial customers steer away from chains like Chipotle, Cava, and Sweetgreen due to inflation, high housing costs, and flat-income growth, restaurants like Cane’s and Dave’s Hot Chicken have experienced greater sales and traffic growth. Over the last 10 years, the fast food restaurant has grown from a $350 million company to a $5.1 billion in system sales in 2024.
At the onset, Raising Cane’s only sold chicken fingers and made boxes fresh to order. It still has a limited selection, compared to other fast food giants, which helps with efficiency, and it uses no heat lamps or microwaves in the chain’s kitchens. They also do not offer limited-time menu offers or discounts, unlike the all-too-familiar McDonald’s Big Arch burger.
Whether or not Graves will come around to coleslaw remains to be seen.