Less than 24 hours after the horrifying shooting of woman by an Immigration and Customs Enforcement (ICE) agent in Minneapolis, Minnesota, merchandise related to the slain U.S. citizen is already proliferating on e-commerce shopping sites, including on Amazon and Etsy. Here’s what you need to know.
What’s happened?
On Wednesday, a woman was fatally shot by an ICE officer near a raid that federal officials were conducting. The woman was identified by authorities as Renee Nicole Good, a 37-year-old mother and U.S. citizen.
As CNN reports, multiple videos taken by bystanders on the scene show ICE agents confronting the car that Good was driving, which was parked sideways on the street.
After some verbal interaction between the driver and the officers, the car appears to begin turning, at which point an ICE agent fired multiple shots into the vehicle.
Good was reportedly struck in the head by one of the shots and later pronounced dead at a local hospital. Kristi Noem, secretary of the U.S. Department of Homeland Security, has accused Good of weaponizing her vehicle in an effort to run over the ICE agent, but any such intent is far from certain at this point.
Democratic leaders, on the other hand, have called for an investigation into the incident, and Minnesota Governor Tim Walz has said that his administration will “stop at nothing to seek accountability and justice.”
The incident has quickly become the latest political flashpoint around President Trump’s controversial decision to send federal agents into U.S. cities.
Renee Good merch proliferates on Amazon and Etsy
Within hours of Good’s death, thousands of mourners took to the streets in Minneapolis and other U.S cities to honor the victim and peacefully protest the actions of the ICE agent.
At the same time, another phenomenon began happening: merchandise related to Good and her shooting began rapidly proliferating on online shopping sites like Amazon and Etsy.
As of the time of this writing, visitors to these sites can easily find everything from stickers to hats to t-shirts in support of Good and her memory. Such products often sport the phrase “Justice for Renee” or “Justice for GOODness” as well as other phrases, including “rest in power.”
Sellers move quickly to capitalize on viral events
The fact that Good-related merchandise already exists isn’t entirely shocking. As Fast Company previously reported, in recent months, politically contentious events have often led to a quick proliferation of merchandise related to the incidents.
In November, the Epstein “Bubba” email led to an explosion of merch on both Amazon and Etsy, and earlier in 2025, “Alligator Alcatraz” merch spread on Etsy, where it met significant blowback on soclial media.
However, the ideological motives behind the sellers making this merchandise aren’t always clear. For instance, some of the seller accounts appear to be new, and they don’t always state whether they are opposed or aligned with any of the events that have spawned the merch.
What is interesting to note, however, in the case of the Good-related merch, is that some of the Amazon sellers appear to be based in China, suggesting at the very least that individuals overseas are eager to profit from the latest social and political turmoil engulfing the United States.
Fast Company has reached out to Etsy and Amazon for comment.
Renee Good GoFundMe exceeds $400,000
While some sellers on Amazon and Etsy’s platforms appear to be keen to profit from a tragic event, other individuals are actively using online platforms to support Renee Good’s wife and child.
As of the time of this writing, a number of Renee Good fundraisers have been set up on GoFundMe. One such fundraiser, with the stated aim of raising funds for her wife and child, has already surpassed $400,000 in donations from more than 10,300 individuals.
Fast Company has reached out to GoFundMe to ask whether the campaign is verified. We will update this story if we hear back.