The World Cup final will feature a star-studded halftime show headlined by Madonna, Shakira and boy-band BTS.FIFA has announced that, for the first time, the final at the MetLife Stadium in New Jersey on July 19 will include a Super Bowl-style concert.The governing body said the show would support the FIFA Global Citizen Education Fund, which is raising $100 million to help children access education and soccer.FIFA president Gianni Infantino said it would bring together “music and football on the biggest stage in sport for a very special cause.”“Every child should have the opportunity to dream, and together we can…
Author: Staff Writer
Dozens of brands are using the 2026 FIFA World Cup as a chance to cash in on themed ads, products, and brand collaborations. But the home goods giant Lowe’s is doing something unique: debuting a 10-foot-tall inflatable of Lionel Messi for fans to put in their front yards. Lowe’s is running a series of activations for the world’s biggest soccer moment, all of which center on its limited-edition, $99 Messi inflatable, made in collaboration with Messi himself. The inflatable, which will start to pop up in a 20-foot version around several U.S. host cities in mid-May, will be available online…
Layoffs used to be something that made a company’s stock tank. But after Block announced layoffs recently, its stock went up. And they weren’t the only ones: Snap did the same thing a few months earlier, as did Meta and Amazon. The common thread? They all cited AI as their reason for cuts. For CEOs staring down investor pressure, the playbook has become clear: invoke AI, slash headcount, and watch the ticker go up. I’m a CEO, and I’ve been laid off before. I now advise HR and benefits leaders at Fortune 500 companies as they plan, execute, and move…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Services provide real-world customer insight, reducing SaaS risk and improving product-market fit. Hybrid models fund innovation internally while creating operational leverage and long-term resilience. Many founders believe they must choose between building a product and offering a service. You either chase the high valuations of software or rely on the steady cash flow of a consulting agency. After co-founding SaaS products alongside running a robust services firm, I learned this binary thinking is a trap.People debating a SaaS vs services business usually miss the point: these models strengthen each other.…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Controlled leaks preempt misinformation by filling the silence with accurate, on‑message details. Used sparingly and ethically, controlled leaks soften crises without triggering full press cycles. When sloppy, leaks destroy trust fast, turning proactive strategy into defensive damage control. You’ve no doubt heard a lot in recent years about “controlling the narrative,” a central tenet in my field of public relations. But there’s another lesser-known PR strategy that can be highly effective when businesses are aiming to influence their media relations: the “controlled leak.”A controlled leak is not a purposely released…
Europe is sleepwalking straight into another migration catastrophe, and the politicians responsible for destroying the continent still refuse to admit what they have done. Greek Migration Minister Thanos Plevris has now openly warned that roughly 550,000 migrants are currently waiting in Libya for the opportunity to cross the Mediterranean into Europe. Half a million people are sitting there like a pressure bomb waiting to explode while Brussels continues babbling about “humanitarian values” and “European solidarity” as if slogans can replace borders.The insanity of this entire crisis is that Europe created it with its own foreign policy disasters and then…
Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Unlike January planning (based on assumptions), Q2 decisions are backed by real data — making it the ideal time to recalibrate before summer’s increased competition and consumer activity. Repositioning doesn’t mean fully rebranding. The most effective adjustments are small and focused: sharper messaging, a narrower audience or simpler communication. A successful mid-year reset requires analyzing your data to identify what’s not landing, getting specific about what you want to be known for and aligning your team. There’s a moment that hits for most brands around this time of year, and…
The government will never tell the truth about inflation because if they did, confidence would collapse. They always alter the formulas, revise the definitions, and pretend the economy is improving while the average person knows damn well something is seriously wrong. The April producer price numbers are simply confirming what anyone running a business already knows. Costs are rising across the board again and this time it is working through the production side of the economy where the damage becomes far more dangerous. Producer prices jumped 1.4% in April, the largest monthly increase since 2022, pushing annual wholesale inflation to…
Opinions expressed by Entrepreneur contributors are their own. After building more than 22 companies around the world, one thing I’ve learned is clear: today’s consumers increasingly operate from a values-based mindset. In other words, businesses with a clear purpose consistently outperform those without one.According to a 2022 Harris Poll study, 82% of consumers want a brand’s values to align with their own. I’ve seen this play out repeatedly throughout my career. When a business is aligned with a meaningful cause, it doesn’t just perform better — it builds a stronger culture, deeper loyalty and more lasting impact.My entrepreneurial journey didn’t…
The Canadian government is trying to sell the public a fairy tale about patriotism, NATO, and defending democracy, but the recruitment surge inside the military has far more to do with economic decay than national pride. Whenever governments cannot provide economic opportunity, they suddenly rediscover the virtues of military service. This has happened throughout history because when civilian economies begin breaking down, the military becomes one of the last remaining employers offering stability, housing, benefits, and a paycheck that arrives on time. Canada’s Armed Forces just recorded their strongest recruitment numbers in more than 30 years. Over 7,300 Regular Force…