Opinions expressed by Entrepreneur contributors are their own. Let’s address the elephant in the inbox.Email marketing isn’t dead. It’s not outdated. It hasn’t been replaced by TikTok, Threads or an army of AI bots. In fact, email is still one of the most reliable, highest-ROI marketing channels in your arsenal — if you actually use it right.But here’s the inconvenient truth: most businesses don’t. They treat email like a leftover tactic from 2009, not the strategic revenue engine it can be. So when their campaigns fail, the blame is often directed at the platform, the audience, the open rates —…
Author: Staff Writer
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is a hard road. There’s no rule book, and as a business owner, it can feel like you’re always on call.Each summer, before my children start school again, I put that life on pause. We load up our RV and head out for a multi-week trip. I don’t invite distraction during this time: in fact, my team knows that I’m off limits. This time is for me, my family and our relationships.Building a culture that can persist when I’m not in the office is crucial — not only to the success…
This Side Hustle Spotlight Q&A features Krista LeRay, the 34-year-old founder of needlepoint store Penny Linn. She lives with her husband and two children in Westport, Connecticut. Responses have been edited for length and clarity.Image Credit: Courtesy of Penny Linn. Krista LeRay. Want to read more stories like this? Subscribe to Money Makers, our free newsletter packed with creative side hustle ideas and successful strategies. Sign up here.What was your day job or primary occupation when you started your side hustle?Before starting Penny Linn, a new-age needlepoint store offering hand-painted canvases, accessories and more, I was a full-time influencer running…
Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we’re constantly bombarded with recommendations for the same big-name podcasts (How I Built This, The Tim Ferriss Show or Masters of Scale). They’re good, but they’ve become the mainstream playlists of the entrepreneurial world. The real edge comes from discovering voices that are flying under the radar — podcasts that don’t just regurgitate clichés but dig into gritty lessons, unconventional strategies and the realities most entrepreneurs are too busy or too cautious to discuss openly.As a venture investor and CEO, I’ve seen firsthand that the entrepreneurs who win are the…
Apple is hosting its biggest launch event of the year on Tuesday in preparation for the release of the next generation of iPhones, Apple Watches, and AirPods.The tech giant gave the launch event the tagline “Awe Dropping” when announcing it last month.Here’s more about the Apple event, including how to watch and what new products and releases are expected. When Is the Apple Event?The Apple event is Tuesday, Sept. 9, at 10 a.m. PT or 1 p.m. ET.How Can I Watch Apple’s “Awe Dropping” Event?The event will be livestreamed online at apple.com and on the Apple TV app. You can…
Opinions expressed by Entrepreneur contributors are their own. Restaurants are racing to go digital, and PepsiCo wants to help them get there.To the world, PepsiCo is a global brand known for bold flavors, iconic ads and entertainment partnerships. To restaurant owners, it is also a growth partner offering tools to strengthen their businesses.André Moraes, who leads global digital marketing for PepsiCo, explains how the multinational food and beverage corporation has been building a digital powerhouse for restaurant partners. “Restaurants are at the center of our lives,” Moraes tells Shawn Walchef of Restaurant Influencers. “If they succeed, the whole community does.”…
Opinions expressed by Entrepreneur contributors are their own. Every day, business owners encounter large and small decisions that could significantly influence their company’s health and growth. Having the right tools and technology can be just as crucial as building a strong team, particularly as more resources become accessible to businesses of all sizes. That’s one reason AI adoption is climbing fast.According to new research from Intuit QuickBooks, 68% of small businesses now use AI regularly, and most (74%) say it’s helping them accomplish more with less. Unpacking how AI can help your business in meaningful ways starts with understanding what…
Opinions expressed by Entrepreneur contributors are their own. On a recent work trip and unable to sleep, I was flipping through the channels when I stumbled upon Late Night with Seth Meyers, who happened that night to be interviewing the show’s former host, the legendary Conan O’Brien. As a fan of the tall, goofy comedian, I paused my channel surfing just in time to hear him share with Meyers the philosophy that guided him throughout his incredibly long and successful career:”There’s a giant orchestra, there’s a lot of noise and I’m just banging my triangle. Is anyone even hearing me?”…
Today is the day that many of Apple’s legions of iPhone fans look forward to most. It’s Apple’s annual iPhone event, in which the company unveils its new lineup of its iconic smartphone for the year ahead. Apple will begin its 2025 iPhone “Awe Dropping” event at 10 a.m. PT today, (Tuesday, September 9). But iPhones aren’t the only product Apple is expected to unveil. Here’s what you need to know about today’s Apple event, including when and where you can watch the keynote in time zones around the world. Apple iPhone 17 event: New iPhones Fast Company has previously…
Opinions expressed by Entrepreneur contributors are their own. In franchising, the pace of change can feel like merging onto a freeway at rush hour, there’s no easing into it, and the stakes are high. As the CEO of an early education child care franchise, Lightbridge Academy, I’ve seen firsthand that today’s C-suite demands far more than experience and ambition, it requires leaders who can pivot without losing focus and take full ownership of their decisions.Agility and accountability aren’t buzzwords in this environment, they’re the guardrails that keep a brand on course when the road ahead takes an unexpected turn. Scaling…