Nike has been quietly shuttering Nike Well Collective stores, its small-format neighborhood shop concept.
At least 24 stores have closed across a dozen states, a Fast Company review has found. The closures appear to be happening alongside a broader restructuring.
In April 2026, the sportswear giant announced it would eliminate 1,400 jobs, primarily technology roles. The brand also said it would consolidate its technology footprint at its headquarters in Oregon and the Nike India Technology Center.
Nike also reportedly closed its boutique-style group fitness studios, Nike Studios, in March 2026. The studios had been part of a three-year experiment in collaboration with FitLab.
In an earnings call this summer, Elliott Hill, Nike’s CEO, said the company was making changes to its direct-to-consumer strategy, including elevating the user experience.
“We’ve elevated more than 150 stores with sport-led experiences. Over time, we will continue to rezone and elevate our fleet and close the doors that are no longer aligned to our strategy,” Hill said on the call.
How Nike Well Collective got its start
Nike Well Collective got its start as a different name and concept. The retailer introduced the Nike Live concept in 2018 with the opening of its first store, Nike by Melrose, in Los Angeles, which has since closed.
The company built community-focused stores tailored to local shoppers.
Nike used data from its app and membership program to stock products at each store based on what people in that area were buying. Members could reserve products to try on in-store and pick up online orders.
The company rebranded the store concept as Nike Well Collective in 2023 to shift beyond selling sneakers and gear, positioning Nike as a wellness brand.
The concept was inspired by insights from women and centered on five pillars of holistic fitness: movement, mindfulness, nutrition, rest, and connection.
Which stores have closed?
Below is a list of 24 Nike Well Collective locations that have permanently shuttered, based on a review of local media reports, Nike’s store locator, archived versions of Nike’s store locator via the Wayback Machine, and store listings on Yelp and Google.
Most of the stores below appear to have closed recently, though some closed last year. These stores may not be a complete list.
California
- 1787 Fourth St, Berkeley, CA 94710
- 1905 Calle Barcelona, Carlsbad, CA 92009
- 6440 E Pacific Coast Hwy Ste 130, Long Beach, CA 90803
- 37 W. Colorado Boulevard, Pasadena, CA, 91105
- 6000 Bollinger Canyon Rd, San Ramon, CA 94583
- 333 Santana Row #1000, San Jose, CA 95128
Colorado
- 1685 Briargate Pkwy #309, Colorado Springs, CO 80920
Georgia
- 675 Ponce De Leon Ave NE Ste E-184, Atlanta, GA 30308
Illinois
- 217 S Main St, Naperville, IL 60540
New Jersey
- 222 Washington St, Hoboken, NJ 07030
- 500 NJ-73 South, Marlton, NJ 08053 (closed in 2025)
- 601 NJ-35, Shrewsbury, NJ 07702
- 415 Chestnut Ridge Rd, Woodcliff Lake, NJ 07677
New York
- 1950 Northern Blvd Spc A-2, Manhasset, NY 11030
- 696 White Plains Rd, Scarsdale, NY 10583
- 81 N 6th St, Brooklyn, NY 11249
- 1131 3rd Ave, New York, NY 10065 (closed in 2025)
Florida
- 1520 W Swann Ave, Tampa, FL 33606
Kentucky
- 4084 Finn Wy, Lexington, KY 40517
Maryland
- 7117 Arlington Rd Spc U, Bethesda, MD 20814
Missouri
- 450 Nichols Rd, Kansas City, MO 64112
North Carolina
- 4 Fenton Main St #140, Cary, NC 27511
Texas
- 9595 Six Pines Dr Ste 885, The Woodlands, TX 77380
- 167 Grand Ave, Southlake, TX 76092
Why is Nike closing stores?
Fast Company reached out to Nike to ask whether additional stores are expected to close in 2026, and for more information on what’s next for the Nike Well Collective brand.
As of this week, a number of locations that were under the Nike Well Collective banner remain open, including stores in Texas, California, and New York.
Reached for comment, a Nike spokesperson did not provide specifics about the store closures but sent over an emailed statement.
“Like all retailers, we regularly evaluate our fleet,” the statement read. “During Nike’s Earnings call on June 30, we noted that Nike would continue to make adjustments across our marketplace to better align to our strategy for growth, including elevating stores and streamlining our physical retail footprint. This is part of our work to create Nike’s future marketplace.”
Shares of Nike Inc (NYSE: NKE) have struggled in recent years. As of this writing, the stock is down 35% year to date and 48% over the last 12 months.
Retail Dive first reported on some of Nike’s Well Collective store closures last week.
This story is developing and may be updated…