Taco Bell is saying “new year, new offerings” with the launch of its “Luxe Value Menu.”
From Friday, January 16, the fast food chain will offer 10 items for $3 or less. Initially, only Taco Bell Rewards members can access the new menu using the Taco Bell app or by checking in through the drive thru or in-store kiosk. The Luxe Value Menu will be available to all Taco Bell customers from Thursday, January 22.
However, starting 5 p.m. ET on Tuesday, January 27, Taco Bell will give 30,000 Rewards members a new menu item for just $1. The deal is first come, first served, exclusively through the app.
What’s on the new Taco Bell Luxe Value Menu?
The 10 menu items include five new products, alongside five that were available on the Cravings Value Menu.
Below are Taco Bell’s new items, as described by the chain:
- Mini Taco Salad for $2.49: Seasoned beef, creamy Chipotle Sauce, cheddar cheese, lettuce, tomatoes, and refried beans in a crispy, golden tortilla bowl
- Beefy Potato Loaded Griller for $2.49: Seasoned beef, crispy potato bites, nacho cheese sauce, creamy Chipotle Sauce, and reduced-fat sour cream, wrapped up and grilled
- Chips & Nacho Supreme Dip for $2.49: Seasoned beef, refried beans, nacho cheese sauce, reduced-fat sour cream, pico de gallo, and a three-cheese blend—served with tortilla chips
- Avocado Ranch Chicken Stacker for $2.99: Grilled all-white-meat chicken, Avocado Ranch Sauce, three-cheese blend, lettuce, and tomatoes—folded and grilled
- Salted Caramel Churros for $1.99: Churros dusted in salted caramel sugar (available only for a limited time)
The returning Taco Bell items on the Luxe Value Menu are:
- Cheesy Roll Up for $1.19
- Spicy Potato Soft Taco for $1.29
- Cheesy Bean and Rice Burrito for $1.49
- 3 Cheese Chicken Flatbread Melt for $2.29
- Cheesy Double Beef Burrito for $2.79
“The Luxe Value Menu was built on one ambition: to defy expectations of what value can be,” Luis Restrepo, North America CMO of Taco Bell, said in a statement. “Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn’t just a menu refresh, it’s a new standard for value at Taco Bell and across the industry.”