Across America, a new generation of farmers is reimagining what it means to work the land. They are engineers, ecologists, and entrepreneurs—people who see farming not only as a way to grow food, but as a form of innovation. In fields across the country, these farmers are harnessing soil science, biodiversity, and technology to restore what decades of extractive agriculture have depleted.
Their work represents one of the most powerful opportunities of our time: The opportunity to regenerate our planet from the ground up. Yet, the odds they face are immense. Land prices have soared, access to capital is limited, and isolation comes with choosing a career path few understand. Farmland continues to disappear, and for those eager to farm differently, access to resources and mentorship remains limited.
These farmers are proving that the next era of agriculture can be both economically viable and ecologically sound. They are experimenting with cover crops to build soil health, integrating renewable energy into operations, and rethinking distribution through community-based models. Their work underscores a truth we must all recognize: The future of farming depends on our ability to empower the people willing to reinvent it.
THE FUTURE OF REGENERATIVE FARMING
At Rodale Institute, we’ve seen firsthand how supporting beginning farmers can accelerate this transformation. Through training, mentorship, and research, we’ve helped growers adopt regenerative organic methods that improve soil biology, reduce chemical dependence, and restore carbon to the earth. But the broader movement must go further, requiring not only scientific innovation but cultural and corporate partnerships.
That’s why Rodale Institute and Davines Group have partnered to launch the second annual U.S. Good Farmer Award, a program recognizing beginning farmers and ranchers who have been in operation for 10 years or less and who embody environmentally responsible, community-focused, and forward-thinking agricultural practices.
The award honors individuals whose work demonstrates a profound respect for nature, fosters biodiversity, and strengthens their local communities. More than an accolade, the award reflects a global mindset shift where innovation is not just about new technology but about regenerating what sustains us.
In 2025, our U.S. inaugural winner, Clarenda “Farmer Cee” Stanley of Green Heffa Farms in North Carolina, showed us what this vision looks like in practice. Her herb and tea farm blends economic impact, education, and equity into a model of regenerative success. She’s a farmer, but also a mentor, an advocate, and a catalyst for change.
Her story, and those of farmers who will follow, remind us that progress doesn’t always come from technology or policy. Often, it grows quietly in the soil, nurtured by people whose courage to plant seeds in uncertain times defines what regeneration really means.
WHY INVESTING IN NEW FARMERS IS ESSENTIAL
Investing in beginning farmers is essential to a more resilient and regenerative future worldwide. At first glance, it may seem unlikely that a beauty, skincare, and haircare company like the Davines Group shares our commitment and passion for supporting new farmers.
However, Davide Bollati, chairman of Davines Group, like us, sees regeneration as the next evolution of sustainability. It is not enough to minimize harm, but we must actively restore it. In a recent conversation, he shared that the protection and preservation of biodiversity are a cornerstone of our environmental strategy, alongside decarbonization, circularity, and water.
Like us, Bollati also sees an energy among young farmers who have the energy and the courage to innovate with an approach that considers the wellbeing of our planet.
Through The Good Farmer Award, in both Italy and the U.S., it’s about empowering the next generation of farmers to lead with empathy, intelligence, and creativity. The path forward must be multigenerational, inclusive, and rooted in community.
FINAL THOUGHTS
When Bollati and I met to prepare for the upcoming award application, he summarized our shared purpose perfectly—regeneration today is the only possible path to ensure a future for next generations, and for our planet.
It is farmers like our inaugural award winner, Clarenda “Farmer Cee” Stanley, who are embracing agriculture for a different quality, and a different pace of life where they can grow high-quality crops, use sustainable and regenerative practices to protect the soil, and connect others with limited access to farm-fresh products.
Jeff Tkach is CEO of Rodale Institute.