Cracker Barrel’s co-founder Tommy Lowe had some harsh phrases for the woke CEO making an attempt to rebrand his unique previous nation retailer.
Final week, Julie Felss Masino, the woke Cracker Barrel CEO, sparked a serious backlash after altering the corporate’s beloved brand.
She claimed the general public simply cherished the brand new Cracker Barrel brand and redesign of the restaurant. The brand new inside of Cracker Barrel seems chilly and sterile – not like the unique comfortable and comfortable vibe.
“Truthfully, the suggestions has been overwhelmingly optimistic,” Masino stated on Good Morning America final week.
WATCH:
Cracker Barrel CEO on their woke rebrand: “Truthfully, the suggestions has been overwhelmingly optimistic.” pic.twitter.com/d9i1y14ba8
— TheBlaze (@theblaze) August 21, 2025
The woke CEO was fallacious.
The brand new brand erased the previous man leaning in opposition to a barrel – and wiped out greater than $100 million of the corporate’s market worth.
Later Tuesday, Cracker Barrel caved to public stress and can swap its brand again to the beloved “Outdated Timer.”
BREAKING: “We stated we’d hear…”
Cracker Barrel says its “new brand goes away” and it’s bringing again the beloved “Outdated Timer.” The corporate confirmed the information in a press release to FOX Enterprise. pic.twitter.com/ansmNQlj3h
— Fox Information (@FoxNews) August 26, 2025
Tommy Lowe, 93, sat down with Newschannel5’s Carrie Sharp and had some harsh phrases for the woke CEO making an attempt to destroy the enterprise he based.
“Oh, that’s loopy. That’s a bland nothing,” Lowe stated as he appeared on the new brand. “It’s pitiful.”
“Do you assume she has heard the story of Cracker Barrel?” Carrie Sharp requested Lowe.
“I don’t assume so,” Lowe stated.
“They’re making an attempt to modernize to be just like the competitors – Cracker Barrel doesn’t have any competitors. I heard she [Masino] was at Taco Bell. What’s Taco Bell learn about Cracker Barrel and nation meals? They should work on the meals and repair and depart the barrel – the brand alone,” Lowe stated.
WATCH:
Cracker Barrel’s 93-year-old founder has some robust phrases for the CEO making an attempt to rebrand and modernize… pic.twitter.com/hHoGl8b4B5
— Finish Wokeness (@EndWokeness) August 28, 2025
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